Tuesday 16 July 2013

Android Live Code: Monetization and Augmented Reality

Last night I attended the first Android Live Code seminar at Hub Westminster, based in New Zealand House just off Trafalgar Square (very swanky!).

The first presentation was on the best plans for the monetization of Android applications given by Yinon Horwitz from StartApp.

He gave a very slick presentation (which subtly plugged his company's services), about the different ways in which Android Apps can be made to generate revenue. Mostly this consisted of either paying up front for an application; the "freemium" model, where you get a basic app for free and then pay to get various functionality enabled; and various ad-based options.

The second talk was by Lukasz Piliszczuk who went through the source code of his augmented reality application, especially regarding image recognition.


While this was informative, it could have done with a few more diagrams to illustrate how the code fitted together, especially given his very stong accent.

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